As video capabilities have become a staple in new cameras, LED lighting has become an attractive alternative to strobes as a multipurpose light source. A new player in the LED game is PRL, a startup bringing to the table another LED option in their Lustra 50.

The Lustra 50 is billed as “the high performance, high quality LED light for photographers” and touts the ability to provide a useful lighting solution for both video and stills needs where ‘what you see is what you get.’

PRL is the brainchild of Rudy Pohlert and Pat Ralston, both of whom have come from a film background but saw the need to bring the film and stills world together, but ‘properly’. They have between them about 50 years in the film and tv industry and merits include creating the first LED Ringlite and first on-camera LED, and both Pohlert and Ralston told us that they wanted to create something of quality for an affordable price, to fill that void in the market.

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