PRL desires to expand the capabilities of photographic creativity through the application of its lighting technologies in all photographic media. Creativity should not be limited by the tools that support it.
We are focused on the advancements in LED and optical technologies that can offer tremendous opportunities for quality, performance and affordability with continuous lighting products.
Our experience and knowledge serve to fulfill the photographers need for a quality product that helps expand their capabilities while enhancing their creativity, their statements and their artistry.
A multitude of digital media platforms have been developed as creative outlets with access for anyone to convey their visual content. The resulting explosion of people and the adaptation of new technologies entering the visual content medium at all levels indicates there’s a new competitive dynamic that spurs a need for products supporting an educational evolution of the visual arts.
Our lighting products are designed with everyone in mind, from the professional to the avid amateur, for both photo and video applications and are guided by our extensive professional backgrounds in still, cinema & video lighting applications. Historically, supported by over 30 years of professional application, we have combined this with the results of 15+ years of successful design, engineering and manufacturing of continuous LED lighting products to help meet the needs of our creative community.
Rudy’s 27yr. background in film & TV lighting and the ability to identify real needs in the market has been the basis and laid the foundation for his innovation of unique lighting products that transcend the limitations of the addressable photographic markets.
From designing the first production style LED Ringlite, to the creation and launch of the first on-camera LED light (LP-Mini) and the LP-1×1 and LP-Micro panel products that opened the markets for all others, the ability to realize the potential of his dreams have had a profound impact on the photographic industries.
The vision to conceptualize and the ability to design and develop quality, hi-performance products have been the hallmark of a successful new career in manufacturing LED lighting products that pioneered a new segment for lighting in the Film & TV industries.
Emmys for technical achievement are among the numerous awards that have been bestowed for his achievements and point out these products are synonymous with setting the standard for quality and performance in LED lighting.
As a founder of PRL, Rudy wants to bring his passion for innovation in lighting to photography, a dynamic market that’s rapidly changing with advances in camera technology. And, with an increasing number of participants embracing the new camera technologies, it’s his intent to educate the photo community on the use of continuous lighting for still photography and promote its benefits through the application of PRL Lighting’s unique new products.
On the personal side, satisfaction comes from enjoying time with Linda, his better half, their extended family and a cache of close friends that keeps him globally connected. Beaching, hiking, biking and swimming are favorite activities that are rounded out by RV time on the California coast, domestic travel that will ultimately take in all 50 states and journeys to foreign lands and cultures he has yet to visit, be exposed to and learn from.
Being involved in photography seemed like a natural fit for Pat.
At 17 he purchased his first camera, a Pentax Spotmatic 35mm and was immediately captured by viewing life through the lens. Much of his photographic work today is still produced in his favorite style, medium format film.
Although a biology student in college, he was drawn to the art form of imaging, turning his apartment into a darkroom.
A summer job with a motion picture equipment rental company introduced him to an array of professional tools that now took him beyond the world of natural light. Having the ability to create mood, atmosphere and invoke the imagination of the viewer was more than rewarding. It was a fascination that has now been with him for over 40 years.
Through a career in major motion picture, television, commercial and still photographic production, his has been a rewarding artistic journey.
Technically, he has experienced transitions and evolutions in lighting equipment that only his generation, in the right time and place could have.
From 1000 watt tungsten scoop lights faced with fiberglass diffusion and carbon arcs that were the stereotype of traditional Hollywood studio lighting, to HMI, fluorescents and parabolic beams. Include power hungry strobes and high performance, low demand LED products, he truly has “seen it all”.
Working alongside some of the most renowned and successful professionals in motion and still photography, helping transition the image gathering techniques and lighting processes from film to digital, the desire to design and manufacture lighting products was a natural step.
Having a continual thirst for developing a better way, he has been involved with some of the most innovative manufacturing and application processes in the world of professional lighting techniques.
Pat brings with him now to PRL, not only manufacturing experience, technical knowledge and passion for the creative arts, but the continued desire to produce new lighting instruments that allow for quality results with ease of use, at an affordable price.
He has held fast to a rule promoted by himself and his peers for decades:
“A process should never be so complicated or difficult that you lose your creative focus. Keep it simple”.
When not pursuing Yoga, Tai-Chi, Qi-gong and love for baseball, much of his time is spent at many museum and art gallery exhibitions with his wife Liz, herself a lifelong accomplished painter, ceramic artist and mentor.